We step in as your fractional CRO, CSO or VP Sales, put AI to work across your revenue team, sit on your board, and take the admin off your plate so you can get on with growing.
We don't invest money. You pay us for leadership, advice and support, and the growth comes from what we build with your team.
You're still closing most deals yourself and need a sales motion someone else can run.
You've found traction. Now you need pipeline, process and a forecast you can trust while you hire.
You know AI should be helping your sellers, but the tools you've tried mostly add noise and spam.
You want an experienced revenue voice at the table, or a steady hand between full-time hires.
You've got traction in New Zealand, Australia or the UK and want to crack the US without paying for every lesson twice. More on US expansion
Admin, scheduling and back-office jobs are eating the hours you should spend growing the business.
Seven ways to work with us. Use one on its own or put a couple together, like fractional sales leadership with AI tools and an assistant handling the admin around it.
A senior leader who owns the number with you, and the AI know-how to get more out of your team.
For companies that need an experienced revenue executive but aren't ready to hire one full-time.
For teams with early traction that need someone to build and run the sales function day to day.
For sales and revenue teams that want AI finding pipeline, prepping deals and clearing admin, without turning outreach into spam.
Daniel builds these tools himself, on LLM APIs and MCP, so what you get has been run in a live sales team, not just demoed.
More on AI for revenue teamsFor companies with a specific problem to fix or a big go-to-market call to make.
For founders and boards who want an experienced revenue operator in the room.
The admin and coordination that keeps leaders focused on growth. Available on its own or alongside a leadership engagement.
For growing teams whose processes, systems and paperwork haven't kept up with the business.
For founders and executives who spend too much of the week on admin.
Looking for a keynote, a sales team workshop or one-to-one mentoring? Daniel does those under his own name.
Visit danielrock.coA full-time revenue executive is the right hire eventually. Until then, fractional leadership gets you the experience without the long search or the long-term cost.
| Compared on | Full-time hire | Rock Growth Partners |
|---|---|---|
| Getting started | Often a months-long search, then time to ramp up | As soon as we agree a plan |
| Cost | Salary, benefits, bonus and usually equity | A monthly fee for the time you need |
| Commitment | Long-term, and expensive to unwind if it isn't working | Flexible. Dial the time up or down as you grow |
| AI in your sales team | Depends on the hire | Built in. We build and run AI sales tools ourselves |
| Experience | Whoever you can attract at your stage | Two decades leading revenue teams, including two CRO roles |
| When you outgrow it | An awkward conversation | We help you hire your full-time leader, then hand over |
Every engagement follows the same path, so you always know what we're doing, why, and when we'll step back.
Thirty minutes on where you are, what's in the way, and whether we're the right fit. If we're not, we'll say so.
We dig into your pipeline, team, process and numbers, then agree a written plan with outcomes you can measure.
We get stuck in alongside your team: leading, fixing, hiring and reporting, with regular check-ins against the plan.
When the job's done, or you're ready for a full-time leader, we help you hire, write down what we built and step back.
Founder, Rock Growth Partners
I came to sales from IT, mostly because I liked solving the business problem more than the technical one. That was over 20 years ago. Since then I've led sales and revenue teams in IT and telco, recruitment, tax and SaaS, in New Zealand, Australia, the UK and now the US.
English by birth, 23 years in New Zealand, and these days based in Birmingham, Alabama. I've been a Chief Revenue Officer twice, through a doubling and a turnaround, and I've sat in a lot of board meetings explaining the number.
I'm also a bit of a nerd. I still build things myself, including an AI outbound engine and a marketing intelligence dashboard, written from scratch on LLM APIs and MCP. So when we talk about AI in your sales team, it comes from having done it, warts and all.
My approach hasn't changed much in two decades: get interested in people, be honest with them, and help them make a good decision. Selling mostly takes care of itself after that. I wrote a book about it.
Rock Growth Partners is how I bring that to companies that need a senior revenue leader but aren't ready for a full-time one, with the admin and operational support to back it up.
Lifelong Chelsea fan, so I'm comfortable with high expectations and the odd rebuild.
Doubled ARR at a PE-backed SaaS platform. Opportunity-to-close up from 18% to 41%, and average revenue per new customer up 124%.
Joined a post-restructure fintech with a team of 16. Revenue up 35% in year one, and from operating losses to operating profit.
127% of revenue budget and partner-sourced revenue up 37%, while leading the move from financial services to SaaS.
Country manager, sales and talent leadership roles across New Zealand and Australia.
Curiosity: How to Be Human When Selling in the Age of AI
Daniel's book on selling when AI can do everything else. Get interested. Be honest. Help.
Read more at danielrock.coOctober 27, 2026
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September 2, 2026
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No. We don't invest money, raise funds or broker capital. You pay us for leadership, advice and support, and your growth comes from what we build with your team.
The same job as a full-time CRO, without the full-time hire: owning the revenue plan, leading sales and the teams around it, running the forecast and reporting to the board. You get senior leadership without the full-time cost or commitment.
Wherever it saves sellers time or finds pipeline: account research, outbound, call notes, CRM updates and forecasting. Daniel builds these tools himself. The rule is simple: AI takes the busywork so your people can spend more time being human with buyers.
Daniel leads every leadership, consulting and board engagement himself. You won't get handed to someone junior after the first meeting.
Fractional leadership and board work run on a monthly retainer, scaled to what the business needs. Projects have a set scope and timeline. Admin and assistant support is bought in monthly blocks of hours.
Mostly B2B software and tech companies between their first sales hire and scale-up, typically seed to Series C, or founder-funded businesses of a similar size.
Yes. Daniel has built revenue teams in New Zealand, Australia, the UK and the US, and has set up a US go-to-market motion for a New Zealand software company. We can help you pick the first segment, price for the market and hire the right first people. More on US expansion.
Yes. Operational admin and virtual assistance are available on their own, with no leadership engagement needed.
Yes. We can write the role, run the interviews with you and onboard your new hire, so the handover is clean.
Yes. We're based in Birmingham, Alabama, and work with teams across the US and further afield. Most of it happens remotely, with time on-site when it makes a difference.
Share a little about your company and what you need. We'll get back to you to set up a 30-minute intro call.
Prefer email? daniel@rockingood.com
Or connect with Daniel on LinkedIn